Read the dashboard
Spend, clicks, ROAS and CPA for the selected ad account, with period-over-period deltas.
Open the Dashboard
Click Dashboard in the sidebar. It shows performance for the ad account selected in the sidebar.
Pick a date range
Use the selector top-right: Today, Yesterday, Last 7 days (default), Last 28 days, This month, Last month, Last 12 months, or a custom range from the calendar.
Read the KPI cards
Spend, Impressions, Link clicks, Avg. CPC, ROAS and CPA each show the value plus the change against the equivalent previous period. For CPC and CPA a decrease is coloured as good.
Explore the chart
The Ad performance chart plots daily spend as bars. Switch the overlay line between CPA, CPC, CTR and Clicks. CPA is empty on accounts without purchase tracking.
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