Configure tracking: pixel, website URL, UTM and offline events

1. 1

   Open the tracking card

   Go to Settings → Ad account and find the card Website URL & tracking.

2. 2

   Pick the default pixel

   Select your pixel in Default pixel. Entries show the pixel name and creation date. Choose “No default pixel” to leave ads without pixel tracking.

3. 3

   Enter the website URL

   Type your default landing page into Website URL, as a full address such as https://example.com. It must be an absolute http(s) URL or the save is rejected.

4. 4

   Add UTM parameters

   In UTM parameters, enter the query string appended to every outbound link, e.g. utm_source=facebook&utm_medium=cpc&utm_campaign={{campaign.name}}. Meta macros such as {{campaign.name}} or {{adset.name}} are passed through and filled by Meta at delivery time.

5. 5

   Optionally pick an offline event set

   Select an Offline events set if new ads should additionally attribute offline conversions (for example store purchases or CRM uploads).

6. 6

   Save tracking

   Click Save tracking. The launcher shows the UTM template under the Destination URL field so you can see what will be appended.

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