Write ad copy with variations

1. 1

   Open the Ad copy card

   In Launch Ads, step 3, the Ad copy card sits below the Creatives list. Its header shows “X of N ads ready”.

2. 2

   Fill the required fields

   Primary text, at least one Headline, a Destination URL (full https://… address; recently used URLs are suggested) and a Call to action are required. Descriptions are optional. When the account has a UTM template it is shown under the URL.

3. 3

   Add variations

   Click + Add variation under Primary text, Headlines or Descriptions for up to 5 each. Meta serves them as variants of the same ad. Combined-format ads allow one variation per field.

4. 4

   Apply the copy

   Click Apply to all ads, or tick creatives in the list and use the caret to choose Apply to selected ads. Empty fields are left unchanged on the target ads, so you can apply in layers.

5. 5

   Optionally attach a product set

   Under Product set, choose a catalog and product set to show catalog items with the ad.

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