Set default ad copy for every launch
Store primary text, headlines, descriptions and a call to action that pre-fill the launcher.
Open the Ad Copy page
Click Ad Copy in the sidebar. The first card is Default ad copy.
Write the copy
Fill Primary text, and add Headlines and Descriptions. Each group takes up to 5 variations via + Add variation; all variations run as variants of one ad.
Pick the call to action
Select a Call to action — it is marked Required because Meta needs one on every ad.
Save ad copy
Click Save ad copy. In the launcher, the Ad copy library menu offers Account default copy to load it into the editor.
Optional: promote existing copy to default
The cards Saved templates and Active in this account on the same page each offer a “set as default” action, so you can reuse copy that is already working.
Good to know
- Defaults are per ad account. The library also lets you save templates from the launcher — see Ad copy library and templates.
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