Run partnership ads with a creator

1. 1

   Open the Partnership Ads source

   In Launch Ads, step 3, click the dropzone and choose Partnership Ads.

2. 2

   Enter the creator’s post

   Paste the post URL, the numeric post ID, or the partnership ad code the creator shared. A post URL or ID needs account-level access to their content; a partnership ad code works without it but is tied to that one post.

3. 3

   Choose your own identity

   Under Second identity, pick the Facebook Page and Instagram profile that are tagged as the ad’s sponsor. They default to the identity set for the ad account.

4. 4

   Set destination and call to action

   Enter the Destination URL and choose a Call to action. The post itself stays unchanged.

5. 5

   Pick the header identities and add the creative

   Under Identities to display in the header, choose Dynamic identity, Both identities in the header or the first identity only, then add the creative. It joins the Creatives list and publishes with the rest of the batch.

6. 6

   Or tag one of your own creatives

   On any uploaded creative, click the Add partnership icon and pick a creator who granted your account Partnership Ads permission. The ad publishes with your media and copy and the creator as primary identity, and shows the pill Co-branded with @creator.

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