Launching ads

Schedule a launch for later

Prepare the batch now and set the exact go-live time — the date in your ad names follows.

  1. Prepare the launch as usual

    Pick campaign and ad sets, add creatives and copy until the Publish panel shows “Ready: …”.

  2. Open the start time picker

    In the Publish panel, click the control that reads Immediately. A calendar opens with a Time selector in 15-minute steps.

  3. Pick date and time

    Choose the day and time, then click Set start time. Times are in your browser’s local timezone. The panel confirms “Ad sets are scheduled to start …”. Past times are rejected.

  4. Update the dates in the ad names

    Tick Update date in creative names. The date in each ad name is swapped for the scheduled launch date; names without a date get it in front. The creatives list previews the new names live.

  5. Publish

    Click Publish ads. The ads are created now and the target ad sets’ start time is set to your chosen moment.

Good to know

  • Scheduling sets the start time on the ad sets, so it affects every ad in those ad sets — not only the new ones.
  • Click Clear in the picker to go back to Immediately, which keeps each ad set’s current schedule.