Launch ads into existing ad sets

1. 1

   Open Launch Ads and pick a campaign

   Click Launch Ads in the sidebar. Step 1 Campaign lists your active campaigns; type into Search campaigns to filter. Paused and archived campaigns appear after clicking See all campaigns. Click one campaign to continue.

2. 2

   Select the target ad sets

   Step 2 Ad sets lists the campaign’s ad sets, active first. Tick as many as you like — every creative will be published into each selected ad set. Use Search ad sets to filter, then click Continue with N ad sets.

3. 3

   Add creatives

   In step 3 Upload & publish, drag images or videos onto Drop your creatives here, or click it to choose a source in the Add creatives dialog: Local device, Google Drive, Dropbox, Existing ads, or Organic posts. Supported files: JPG, PNG, WEBP, GIF up to 30 MB and MP4, MOV up to 1 GB.

4. 4

   Check names and formats

   Each creative appears in the Creatives list with an auto-generated ad name (editable), its aspect ratio, and a readiness badge. Use the Combine formats toggle to fold _1x1, _4x5 and _9x16 versions of the same asset into one ad. See Combine aspect-ratio formats.

5. 5

   Write the ad copy

   In the Ad copy card, fill Primary text, Headlines, Destination URL and Call to action (Descriptions are optional). Add up to 5 variations per field. Then click Apply to all ads, or tick specific creatives and use Apply to N selected ads. Empty fields are left unchanged, so you can apply a URL to everything and different text to subsets.

6. 6

   Make every ad “Ready”

   The card header counts “X of N ads ready”. Filter the list by Needs details to find the ones still missing something; hover the badge to see what (Ad name, Primary text, Headline, URL, CTA). Click the eye icon to preview an ad.

7. 7

   Publish

   The Publish panel in the bottom-right shows “Ready: N creatives × M targets = K ads.” Leave Start time on Immediately or schedule the launch, then click Publish ads. The workspace clears and the launch continues in the background.

8. 8

   Follow the launch

   The Launches dock in the corner reports progress and shows “N ads launched” when done. Failures list Meta’s message with a Fix in Settings link. See Track a launch and fix failures.

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