Combine aspect-ratio formats into one ad
Fold the 1:1, 4:5 and 9:16 versions of a creative into a single ad with placement-specific media.
Name your files consistently
Use the same base name with a ratio suffix:
summer_1x1.jpg,summer_4x5.jpg,summer_9x16.mp4. Recognised suffixes are1x1,4x5,9x16,16x9(also with-,_,:or×) and words likesquare,portrait,story,reel,vertical,landscape,feed.Upload them together
Add all versions in step 3. Each shows its ratio label (
1:1,4:5,9:16,16:9). If a file shows “—”, set its format manually with the per-file dropdown.Switch on Combine formats
In the Creatives toolbar, enable Combine formats. Files with the same base name fold into one row, e.g. “Video · 3 formats in one ad”, with placement chips: 9:16 runs in Stories & Reels, 4:5 (or 1:1) in Feeds, 1:1 in all other placements.
Adjust groups if needed
Use + Combine with… on a file to add it to a group manually, or Split into separate ads on a group to undo. Combined ads allow one text variation per copy field.
Good to know
- With Combine formats off, every file becomes its own ad — useful when you want to test formats against each other.
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