Creative sources & formats

Reuse existing ads from your account

Push winning ads into new ad sets, optionally keeping their likes, comments and shares.

  1. Open the Existing ads picker

    In Launch Ads, step 3, click the dropzone and choose Existing ads.

  2. Decide how to reuse

    Toggle Use post ID on to have new ads reference the original post — likes, comments and shares carry over. Leave it off to duplicate the creative (media, copy and link) as fresh ads.

  3. Find the ads

    Search by ad name or post ID, set the date range (default Last 28 days, by ad creation date) and filter by status, campaign, ad set or media type. Rows show spend, likes and comments for the period so you can spot winners.

  4. Add them

    Tick the ads and click Add N creatives. They appear in the Creatives list as “Image · from existing ad” and only need an ad name to be Ready — their copy comes along.

Good to know

  • Ads greyed out with “No reusable creative on this ad” or “No post id on this ad” cannot be reused in that mode — try the other toggle setting.