Turn organic Facebook and Instagram posts into ads

1. 1

   Open the Organic posts picker

   In Launch Ads, step 3, click the dropzone and choose Organic posts.

2. 2

   Find the posts

   Search by caption, adjust the date range (default Last 12 months), and filter by post type (Feed, Story, Reels), media (Image, Video, Carousel) and source (Instagram, Facebook).

3. 3

   Select and continue

   Tick the posts and click Next.

4. 4

   Set destination and call to action

   Enter the Destination URL and choose a Call to action — organic posts have neither. Click Add creatives.

5. 5

   Publish

   The posts appear as “from organic post” with the pill Uses existing post. Their caption and media are what runs; the ad copy editor does not overwrite them.

Something missing or out of date? Tell us.