Set up before publishing

Add your EU advertising identity (DSA)

Beneficiary and payer names Meta requires for ads delivered to EU audiences.

  1. Open Identity setup

    Go to Settings → Ad account and scroll to the EU advertising identity block inside the Identity setup card.

  2. Enter the beneficiary

    Type the legal name of the entity that benefits from the ads into Beneficiary name, for example your company name.

  3. Optionally enter the payer

    If a different entity pays for the ads, fill Payer name. Left empty, the payer falls back to the beneficiary.

  4. Save identity

    Click Save identity. From now on every launch from this account carries the DSA identity.

Good to know

  • If the beneficiary is empty, the launcher warns “No EU advertising identity (beneficiary) is configured” with a link to fix it, and the button changes to Publish anyway. Publishing anyway is fine if none of the ad sets target EU audiences.