Set up before publishing

Set your Facebook Page and Instagram identity

The Page and Instagram account your ads run under. The Facebook Page is required before you can publish.

Before you start

  • The right ad account is selected in the sidebar.
  • Your Facebook profile has a role on the Page (and the Instagram account is linked to it in Meta Business Manager).

  1. Open the Identity setup card

    Click Settings in the sidebar. The Ad account tab opens with the card Identity setup at the top.

  2. Choose the Facebook Page

    Pick a Page from the Facebook Page dropdown. If Meta cannot list your Pages, a text field appears where you can enter the Page ID manually. A Page shown as “(unavailable)” is no longer accessible — pick another.

  3. Choose the Instagram identity

    In the Instagram dropdown select Use Facebook Page identity (ads show the Instagram account linked to the Page) or Dedicated Instagram account, which reveals a second dropdown with your @handles.

  4. Save

    Click Save identity. The status next to the button confirms the save. The launcher’s “publishing is blocked” banner disappears once a Page is set.

Good to know

  • To turn organic posts into ads, the Page and Instagram account set here are the ones whose posts you can pick.
  • Every ad account has its own identity — switch accounts and repeat for each.

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